How Doe Deere Embodies The Millennial Online Entrepreneur
Doe Deere, with her pastel-colored hair, bold and bright makeup and glamorous wardrobe style, currently boasts millions of Instagram followers who can’t wait to see what whimsical new look she is going to post next. In a world of social media stars and Instagram models, Deere isn’t your average internet beauty queen, however. She is the founder and CEO of a multi-million dollar makeup brand called Lime Crime.
Launched in 2008, Lime Crime has gained millions of fans from all over the world who are attracted to Deere’s uniquely bright and bold products. Whereas most drug store aisles carry cosmetics that stick to what’s trendy and safe, Lime Crime products invite beauty lovers to explore the deepest parts of their imaginations. Lipsticks that have reflective metallic finishes and eyeshadows that give lids so much glitter that they sparkle from down the street are among Lime Crime’s bestselling products.
Since Lime Crime was launched, Deere has always stuck to her own personal aesthetic. Never once did she attempt to mimic what other makeup companies were doing. By following her gut instincts and staying true to her own vision, she has earned the trust of loyal customers who know that Lime Crime products will make them look unique.
To get to where she is today, Deere had to endure some struggles. Notably, a security breach a few years back seriously threatened the fate of the business. Many of Lime Crime’s customers’ personal information was hacked and Deere had to think on her toes in order to restore faith in her company. She used social media and the brand’s mailing list to educate customers on what had happened and took extra security measures to ensure that it would never happen again.
It’s safe to say that Deere deeply understands the priorities of millennial consumers. Lime Crime fans reflect a generation of beauty lovers who want to think outside of the box and avoid following the status quo. They want to express themselves visually and do so more boldly than ever before.
Lime Crime customers also care about ethical practices. Deere, an animal lover, takes pride in the fact that all of her beauty products are cruelty-free and vegan. This means that no animals are harmed during the production of Lime Crime products and that no animal products exist in any of the formulas used in the brand’s cosmetics.
Doe Deere has proven herself to be the voice of millennial beauty consumers. By sticking to her own unique brand and understanding her customers’ needs for self-expression, she has created a bright and colorful cosmetics empire.