August 12, 2016

Doe Deere Rising Star in Beauty Online World With Lime Crime Makeup

Doe Deere and Lime Crime are two of the most unusual names, and yet, these are unforgettable monikers and wonderfully Google-able.

Doe Deere is the Russian born businesswoman who founded Lime Crime makeup in 2008. It’s been a slow, steady climb but worth every measured step, and today, the crazy colored makeup line has found its happy niche and explosion on to the social media scene.

Doe Deere has arrived, and according to an interview with, the CEO with the candy-colored hair is enjoying each sweet taste of success.

Doe Deere was recently named one of the Top Inspiring Women Entrepreneurs by Self-Made magazine. That was a pretty heady experience, finding herself pictured on the cover of Self-Made magazine alongside other female business icons like Suze Orman and Arianna Huffington. She was pretty blown away.

Doe Deere created a brand that women were waiting for, because Lime Crime offers a wild and crazy palette of beautifully bold colored lipsticks, eye shadows and liners that certainly turn heads. This ain’t your mama’s makeup stash and thankfully so. Lime Crime is anything but the boring and traditional beige makeups that women have been applying for decades.

With Lime Crime’s edgy modern makeup, lipsticks in shades of Squash, Mushroom, Cement, Yellow and Green are the normal. Doe Deere wants young women and men everywhere to define their own beauty, and she believes her brand allows for amazing self-expression and self-transformation. Many say that putting on her makeup is a very liberating experience.

Doe Deere is very internet savvy and strongly believes like many, that e-commerce is the preferred way that people buy things these days. Her brand and presence are king on social media, with 2.2 million Lime Crime Instagram followers. She and her global fan base enjoy an interactive engagement and share inspiration about Lime Crime makeup. Her makeup addicted followers send selfies to Lime Crime’s Instagram and the Lime Crime shopping website to show customers how the makeup looks with different skin tones and hair colors.

Doe Deere rolls out new makeup palettes each month, and her fans gobble up the cosmetics with eagerness. Her new Superfoils eye shadows are boldly beautiful in duo compacts and feature cool combos like Lawn/Flamingo. They can be worn wet or dry, depending on how sparkly you want to go.

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