August 11, 2017

Desiree Perez: A Remarkable Negotiator and Smart Business Manager

Desiree Perez is a prominent entrepreneur, producer and talent manager in the music and entertainment industry. She has managed to thrive in the male dominated field and is currently one of the most sought after executive managers in the business. For more than two decades, she has been a crucial part of the immense success of Shawn ‘’Jay-Z’’ Carter’s music and business empire. Perez has been instrumental in management and expansion of Shawn’s entire empire which consists different niches such as talent development, tour management and music production among others. Desiree has been a critical asset in Carter’s business interests such as Roc Nation, Tidal and SC Enterprises.  Related article on

Desiree’s Smart Negotiation Skills

One of Perez’s outstanding skills is her tough negotiation skills, a trait that has seen her become a respectable force in an industry traditionally run by men. She has also negotiated huge contracts for music icons such as Rihanna, Meek Mill, Big Shawn and J. Cole. Roc Nation has a sports branch named Roc Nation Sports, and Desiree has managed to negotiate contracts for famous stars such as boxing’s Miguel Cotto, baseball’s Robinson Cano and football’s Geno Smith among others.

Women Empowerment

Desiree is a strong believer in women togetherness and empowerment. She has played a significant role in Rihanna’s music and commercial career. Perez negotiated a $25 million Samsung collaboration deal for Rihanna, a move that affirmed Rihanna’s A-list status in the music and entertainment arena. Desiree Perez has also been instrumental in the career journey of other renowned female stars such as Shakira and Beyoncé. In 2016, she helped organize Beyoncé’s Formation World tour.

Browse for more article here

With her go-getter attitude and smart decision-making skills, Desiree Perez is undoubtedly an icon in the industry. She is confident, hardworking and an astute negotiator. Check  She is a creative innovator, which makes her a successful entrepreneur.

Additional article on